Entry 8. 20501036

A New trend in hospital management strategy

As Professor Abraham introduce trend in general hospital system in U.S.A, increase number of hospital made strong competition in Korea, too. It also makes both of them try new management strategy like attract foreign patient from outside.



In Korea, according to data from Seoul university hospital foreign clinic, foreign customer (patient) sizes are increasing every year. Their main purpose of visit was to have a plastic surgery and dermatology clinic. Also they can enjoy staying with tourism. But we already handle this strategy case in the class, so I will introduce something unique.



In Korea, before the missionary Allen who worked for royal physician of King ko-jong in 1890's (the last king of chosen dynasty in Korea peninsula) introduces modern medical art to chosen, oriental medical science was dominant art in medical science. However, after modernization, western medical art became qualified and oriental medical art was gone down.

But oriental medical art ride again because it has been recommended as an alternative medical science recent year. So the general hospitals gave an attention to them and they try a new strategy. Because some Korean doubt their effectiveness. But some people, they believe that it is more effective to treat some sort of disease or illness than a modern medical science.
So, some of general hospitals try a combined medical service so they can give feed back each other’s treatment. In this way, they could extend market share. However, there’s some government institutional allowance problem and conflict inside of medical experts group. Because according to a legal interpreting precedent, cross treatment by a doctor who has both oriental medical art and typical medical art’s license cannot make cross prescription. The doctor only can make isolated each boundary's prescription, not a cross prescription. And there has some conflict between oriental medical scientist and typical medical scientist. Doctors from modern medical art doesn’t trust their prescription because they though that it was not scientifically proved.

With all those negative view toward this new type of hospital business, it has potential not only for market inside of Korea but also it will give an attraction for international medical service market.





http://www.mdtoday.co.kr/mdtoday.html?cate=2&no=51855



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