After rat incident, you can call Nongshim boss direct
May 23, 2008
May 23, 2008
Do you remember this incident shocked to whole society even other countries?
Nongshim chairman Sun Wook and other executives are personally answering complaint calls to the company.The food company suffered a public relations crisis in March when a customer supposedly found a rat’s head in a pack of shrimp crackers, a popular snack.Around 20 executives, including Sun, will take turns answering customer calls for two hours each day. This “hotline” will go on indefinitely, the company said. “We wanted to do something substantial to let our customers know we are looking at revamping our structure to avoid anymore safety accidents,” Sun said.
The company yesterday started its “Customer Satisfaction Campaign,” which will run through September. During this period, Nongshim will deliver its food to low income areas for free, and the company will promote its new shrimp crackers, which will be made in factories with upgraded safety procedures. The company invested 30 billion won ($28.7 million) in safety measures. Nongshim will also start research and development on new snacks and hold an exhibition in September featuring snacks they think people will eat 100 years from now. “We want this campaign to be more than a one-time event. We will invest more in our factories in Korea as well as China,” Sun said.
By Cho Jae-eun Staff Reporter [jainnie@joongang.co.kr]
A few months ago from now, whole korean shocked by a snack 'Sae Woo Ggang'. Because of this incident, the company Nongshim's image and value decline so far. So Nongshim introduce a policy making hotline for customer. I thought, however, the policy cannot restore for ‘Old Nongshim’ easily. That’s why consumers already shocked and felt a sense of betrayal. Not wood, it’s food. Nongshim must introduce more good policies.
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